Get ahead in competitive recruitment industry market

Anyone looking for an indicator about how challenging the job market is in the UK in 2016 need only look at how competitive the recruitment industry is. The market has changed considerably in recent years; with low barriers to new firms entering the market and improving technology and communication options providing more ways to connect with firms, applicants and candidates; there is a lot going on with recruitment.

Traditional recruitment agencies have felt the pinch from new and emerging firms. While recruitment agencies are working hard to connect with firms to be in a position to offer the best jobs, they are also battling their peers and rivals to be the recruitment agency that people rely on. This is why it makes sense for a recruitment company to focus on what they offer and then work out how they can become the number one choice for their audience.

At the end of 2015, a majority of UK recruitment companies admitted that they didn’t use social media to source their candidates but close to one third stated that they planned to focus on social media recruiting in 2016. Whether the respondents of this survey, undertaken by a leading recruitment software provider, followed through with their plan depends on many things; but it is clear that social media is a vital channel for recruitment firms.

However, like many businesses have found, treating your social media accounts like your personal account is dangerous but using it solely for business will also do more harm than good. Recruitment agencies need to find the middle ground with their use of social media and this is why calling on the services of a specialist makes sense.

Your recruitment firm needs an image and identity

2XL Recruitment Solutions are on hand to help recruitment firms develop their brand and create the image that is attractive to their audience. There are many ways in which a recruitment agency can appeal to their audience, including:

•   Offering the most jobs in a certain area or industry
•   Offering guidance and advice to candidates applying for jobs
•   Operating in a niche sector or specific market
•   Communicating with their audience in a certain manner

Any recruitment agency that wants to be seen as a strong and viable option, and not just part of the herd, needs to develop their own image, brand and identity. Social media is the ideal platform to achieve this in 2016 but if you get social media wrong, you can seriously damage your business.

While there has been political turmoil in the UK in 2016, the nation’s post-recession recovery is still taking place. 2015 witnessed strong growth and record-high employment, which means that recruitment agencies have a different type of challenge. Recruitment agencies have to be more focused on placing the right people into the right job; and this means developing relationships and knowing what people and businesses are looking for.

While there has been political turmoil in the UK in 2016, the nation’s post-recession recovery is still taking place. 2015 witnessed strong growth and record-high employment, which means that recruitment agencies have a different type of challenge. Recruitment agencies have to be more focused on placing the right people into the right job; and this means developing relationships and knowing what people and businesses are looking for.

September 2016 Author : 2XL Recruitment Solutions part of 2XL Media Solutions